DTC Popup Fixes
25+ DTC tech accessory brand popups audited — and the same five mistakes showed up every time. Real brands scored against the 7-category 15-Minute Popup Audit Kit, with specific fixes you can hand straight to your dev team. Your popup stops attracting discount hunters and starts attracting buyers who understand why you're worth full price. New here? Start with the free Popup Fix Kit — a 5-day email course covering the five mistakes I find in almost every audit. popupfixkit.com
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Hey, I’m Cody. I'm CMO of a 9 figure DTC brand and write a weekly newsletter with actionable marketing advice to make you a better marketer in 5 minutes a week.
Making email marketing simple & profitable for DTC brands (and having some fun along the way!)
With nearly a decade in eCommerce email marketing, I've seen more than most. My conclusion is... the brands with best relationship with their email list will win long term. I believe the best way to do that is with personality-driven email copywriting and storytelling.Weekly breakdowns of the copy + messaging techniques used by your favourite brands.
Every week, we dig into the consumer psychology and strategy behind ecomm and FMCG brands that are nailing their copy. Then we show you how to steal the thinking for your brand. Read by teams at Gousto, Bloom & Wild, LEGO and more.By Daniel Bustamante
Every week, I spend 20+ hours analyzing the email funnels of 6 & 7 figure creators.
Then, I share what they're doing well (and what they could do better) so you can steal their best tactics & avoid their mistakes (without wasting hours on research).You can unsubscribe at any time.