DTC Popup Fixes
25+ DTC tech accessory brand popups audited — and the same five mistakes showed up every time. Real brands scored against the 7-category 15-Minute Popup Audit Kit, with specific fixes you can hand straight to your dev team. Your popup stops attracting discount hunters and starts attracting buyers who understand why you're worth full price. New here? Start with the free Popup Fix Kit — a 5-day email course covering the five mistakes I find in almost every audit. popupfixkit.com