Every other week, I breakdown one DTC tech brand website popup that's bleeding money and show you how to transform it into a subscriber-capturing, sale-generating machine.
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DTC Popup Fixes
Every other week, I breakdown one DTC tech brand website popup that's bleeding money and show you how to transform it into a subscriber-capturing, sale-generating machine.
Leatherman sells $40-$300 multi-tools you're supposed to hand down to your kids. So why does their popup treat visitors like bargain hunters looking for 20% off? They've been around since 1983, building pliers-based multi-tools in Portland, Oregon. Their tools aren't cheap. And they're not supposed to be—these are tools backed by a 25-year warranty (40 years if you're in their Insider program). But when I hit their site ready to learn more, their popup made them look like a brand competing on...
Last week, I analyzed Lume Cube’s popup strategy and discovered they’re leaving 72% of potential conversions on the table. If you’re not familiar, they’re a brand making professional lighting gear for content creators who want their videos to look studio-quality without needing an actual studio. Their products range from $50 ring lights to $500+ panel lighting systems. They’re not selling cheap phone accessories. They sell tools for those who care about their content. This includes YouTubers,...
Hot dog sandwich debates belong on Reddit, not on popups for ergonomic gaming accessories. This week, I checked out Mechanism—a brand making ergonomic grips, mounts, and accessories for handheld gamers who spend hours on their Nintendo Switch, Playstation, or Steam Deck. They clearly understand the physical problems handheld gamers face—wrist fatigue, neck strain, awkward angles. But their popup made me question if they know how to talk about those problems. Let’s break down what’s killing...