Every other week, I breakdown one DTC tech brand website popup that's bleeding money and show you how to transform it into a subscriber-capturing, sale-generating machine.
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DTC Popup Fixes
Every other week, I breakdown one DTC tech brand website popup that's bleeding money and show you how to transform it into a subscriber-capturing, sale-generating machine.
This week, I looked at a brand that’s now the top choice for leather cases since Apple ended theirs. After getting burned by cheap Amazon cases that peel in three months, a good friend recommended Bullstrap. Their full-grain leather iPhone cases age like a good wallet—something that I might actually want to use for years. But when I hit their site ready to drop $89 on a case, their popup immediately made me question if they understand their own value. Let’s break down what’s killing their...
This week, I broke down one of the most beautiful workspace brands on the internet. As someone who nerds out over premium desk setups, Grovemade has always been on my radar. Their handcrafted walnut desk shelves? Chef’s kiss 🤌 But when I visited their site to finally pull the trigger on a desk mat, their popup stopped me in my tracks. Let’s break down what’s killing their conversions—and probably yours too. My goal is to help you turn website traffic into cash through email lists that convert...
This week, I was excited to check out one of my new favorite keyboard brands. As a big workspace nerd, Naya made an amazing website! A quick look at their modular keyboards turned into a 90-minute deep dive. As always, I did a breakdown of their discount-focused popup strategy. Here’s what kills their conversions—and probably yours too. My goal is to help you turn website traffic into cash through email lists that convert without discount bribing. Let’s checkout Naya’s popup: Why Naya caught...