Every other week, I breakdown one DTC tech brand website popup that's bleeding money and show you how to transform it into a subscriber-capturing, sale-generating machine.
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DTC Popup Fixes
Every other week, I breakdown one DTC tech brand website popup that's bleeding money and show you how to transform it into a subscriber-capturing, sale-generating machine.
This week, I checked out Freewrite—a brand making distraction-free writing tools for people tired of fighting their own laptops. Their Smart Typewriter and Traveler devices run $600-$700. No internet. No apps. Just you and the page. It’s basically a typewriter that syncs to the cloud. Perfect for writers who can’t focus with 47 browser tabs open—I certainly know NOTHING about that LOL. But when I hit their site ready to learn more, their popup immediately made me question if they understand...
This week, I saw a $40 screen protector brand confuse everyone with their popup. And it’s the same mistake that might be hurting your conversions too. The brand is Paperlike. They make screen protectors with paper-feel texture for iPad writers and artists. When I visited their site, the popup quickly confused me about what they were selling. Let’s break down what’s killing their conversions—and why this matters for your brand. I want to help you turn website traffic into cash. We can do this...
This week, I looked at a brand that’s now the top choice for leather cases since Apple ended theirs. After getting burned by cheap Amazon cases that peel in three months, a good friend recommended Bullstrap. Their full-grain leather iPhone cases age like a good wallet—something that I might actually want to use for years. But when I hit their site ready to drop $89 on a case, their popup immediately made me question if they understand their own value. Let’s break down what’s killing their...