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I score real DTC popups. You get the fixes — no discount required. Every Tuesday, I break down a real DTC tech accessory brand's popup — scored against a 7-category, 86-point framework, with specific fixes you can hand straight to your dev team. 30+ brands audited so far. Same five mistakes, almost every time.
A 20% off popup is the least interesting thing about Distil. Distil builds genuinely well-made EDC gear — MagLock belts, RFID wallets, sunglasses that snap to your shirt — the kind of stuff Gear Patrol and Esquire keep writing about. But the second someone lands on the site, they get hit with a popup that could belong to any wallet brand on the internet. That's a shame, because Distil already has the raw material for a popup people actually want to sign up for. Instead of leading with a...
Your popup is talking whether you wrote copy for it or not. Every popup makes three decisions before a visitor reads a single word: what kind of customer it wants, how much it respects the visitor’s time, and whether the brand has anything worth teaching. Most founders write two sentences of offer copy and assume that’s the whole conversation. It isn’t. The format, the timing, and the ask are saying things your copy never planned for, and a brand that leads with 10% off tells full-price...
You'd never guess the #1 mount brand in North America runs the most generic popup in DTC. Scosche will match a mount to your exact vehicle with their Mount Finder tool. Then their popup greets you with "Want 15% off your next purchase?" before you've made a first one. So today, you get their popup score, the 4 broken categories, and the replacement popup I'd ship instead. Let's get into it. After running their popup through my free 15-Minute Popup Audit Kit, Scosche scored 42/86 points across...