Every other week, I breakdown one DTC website popup that's bleeding money and show you how to transform it into a subscriber-capturing, sale-generating machine.
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DTC Popup Fixes
Every other week, I breakdown one DTC website popup that's bleeding money and show you how to transform it into a subscriber-capturing, sale-generating machine.
This week, I was excited to check out one of my new favorite keyboard brands. As a big workspace nerd, Naya made an amazing website! A quick look at their modular keyboards turned into a 90-minute deep dive. As always, I did a breakdown of their discount-focused popup strategy. Here’s what kills their conversions—and probably yours too. My goal is to help you turn website traffic into cash through email lists that convert without discount bribing. Let’s checkout Naya’s popup: Why Naya caught...
I just analyzed LitONES’s popup, and something immediately caught my eye. They’re sitting on a goldmine of remote work customers but their email capture feels like it was built in 2019. I spent almost 2 hours breaking down every piece of their popup strategy—from timing triggers to mobile experience—and found 4 major conversion leaks. I do this same analysis during strategy calls with consumer electronic and remote work tech brands. But because you’re subscribed to this newsletter, you’re...
I spent about an hour this week analyzing Yeelight’s email capture popup. They’re a reputable smart lighting brand but their popup has some gaps. What I’m about to show you is the same popup breakdown I use during my strategy calls with smart home and tech accessory brands. My goal is to help you turn website traffic into an email list that converts without training customers to wait for discounts. Alright, let’s check out Yeelight’s popup: Click to see a larger image Why Yeelight caught my...