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Every other week, I breakdown one DTC popup that's bleeding money and show you how to transform it into a subscriber-capturing, sale-generating machine.
This week, I dove deep into Tomtoc’s website popup. What began as a quick look at laptop sleeves became a 90-minute deep dive into their discount-focused popup strategy. What I’m about to show you is the same breakdown I provide during strategy calls with consumer tech accessory brands. My goal? Help you turn website traffic into cash through email lists that convert without discount bribing. Ready? Here’s the Tomtoc popup: Click to see a larger image Why Tomtoc caught my attention Tomtoc...
Last week, I dove deep into Lofree’s website popup. I spent about 60 minutes analyzing their email capture strategy across both desktop and mobile. I was curious to see how they turn visitors into email subscribers. I use this same breakdown during strategy calls with DTC tech accessory brands. My goal is to help them turn website visitors into buyers without relying on discounts. Want one for your brand? Book a free strategy call with me. Ready? Here’s Lofree’s popup: Click to see a larger...
Last week, I took a long look at MagBak’s website popup strategy. I spent about 90 minutes looking at their method on desktop and mobile. I wanted to see how they turn visitors into email subscribers. I use this same breakdown during strategy calls with DTC tech accessory brands. My goal is to help them turn website visitors into buyers without relying on discounts. Want one for your brand? Book a free strategy call with me. Alright, let’s take a look at MagBak’s popup: Click to see a larger...