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Hey Reader! 👋 Last week, I shared some exciting news about the newsletter's evolution, and your response was incredible! So many of you reached out to share your own remote work journeys and challenges. This week, we're diving into something I get asked about constantly: How to create the perfect Mac + iPad workflow for remote work. After 5 years of testing countless setups (and making plenty of mistakes along the way), I've cracked the code for a setup that actually works. 🔧 The perfect two-device setupThe magic happens when your Mac and iPad work together seamlessly. Here's how to set it up: Position your devicesPut your Mac front and center as your primary screen. Place your iPad to either side at a comfortable viewing angle. Pro tip: A good iPad stand like my beloved TwelveSouth HoverBar Duo makes all the difference - I wasted months with a flimsy one that kept sliding around. Enable Universal ControlThis feature lets you move your cursor between devices like magic. On your Mac, click the Apple menu in the upper left and go to System Settings > Displays > Advanced and toggle on "Allow your pointer and keyboard to move between any nearby Mac or iPad." Do the same on your iPad in Settings > General > AirPlay & Handoff. 📱 Make your iPad earn its keepYour iPad isn't just for watching Netflix! Here's how to make it truly useful:
⚡️ Power user tipsThese small tweaks make a huge difference: Set up Hot Corners on your MacHot Corners are your secret weapon for fast macOS navigation. Here's how to set them up:
Master Stage ManagerStage Manager keeps your workspace organized like a pro:
Pro tip: Drag windows to the side to create convenient app groupings! Create synced Focus modesHere's how to set up the perfect Focus mode for deep work:
🚫 Common mistakes to avoidLearn from my failures (and how to fix them): Incorrect screen heightMistake: Putting both screens at the same height strains your neck Quick Fix: Position your main Mac display at eye level using a monitor stand or laptop stand. Place your iPad slightly lower and angled up at about 15 degrees. Test this setup: your eyes should naturally fall on your Mac's display while your iPad remains in your peripheral vision. Battery drain issuesMistake: Running power-hungry apps on both devices simultaneously Quick Fix: Create device-specific workflows:
Pro tip: Keep your iPad plugged in when using it as a second display, and enable Low Power Mode on both devices if on battery power during long work sessions. File access headachesMistake: Not setting up proper file syncing Quick Fix: Enable and organize iCloud Drive properly:
Bonus tip: Use Tags (right-click > Tags) to organize files across devices without moving them Want to make your remote work setup even better? Reply to this email with your biggest workspace challenge - I'm here to help you solve it! Until next time, see ya! 👋 Gannon P.S. Next week, I'll show you how to create the perfect video call setup that makes you look and sound professional (without spending a fortune). Stay tuned! 🎥 |
I score real DTC popups. You get the fixes — no discount required. Every Tuesday, I break down a real DTC tech accessory brand's popup — scored against a 7-category, 86-point framework, with specific fixes you can hand straight to your dev team. 30+ brands audited so far. Same five mistakes, almost every time.
Your subscriber count is the least useful number in your email dashboard. Most DTC founders chase list size because it feels like progress. A bigger number looks better in a board deck. But list size and revenue don’t move together the way founders assume they do. A popup promises 10% off, the list grows quickly, and six months later opens are down, redemptions only happen on discount codes, and the “growth” cost real margin on every single email send. Somewhere between 10 and 30 percent of...
Rolling Square's popup gives away a $12 cable to build a list of bargain hunters. You'd never guess a brand with patents and Wired features runs a popup this generic. A free cable isn't a bad offer. It's just a wasted one. Rolling Square built their whole brand on being the one company that gets your setup, from the cable in your keychain to the charger in your bag. Then their popup shows up in under 10 seconds and offers the exact same thing every giveaway site runs: a free gift for your...
Two brands can run the exact same ad spend and end up with two completely different email lists. Not because of better copy. Not because of a bigger budget. Because of what happened in the three seconds after a visitor closed their popup. One popup said "here's 10% off." The other said "here's something worth knowing." Same traffic, same funnel, opposite outcome six months later. Here's the problem: Almost every popup on a DTC tech accessory site is teaching the same lesson: wait for the...