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Hey Reader! 👋 Last week, I shared some exciting news about the newsletter's evolution, and your response was incredible! So many of you reached out to share your own remote work journeys and challenges. This week, we're diving into something I get asked about constantly: How to create the perfect Mac + iPad workflow for remote work. After 5 years of testing countless setups (and making plenty of mistakes along the way), I've cracked the code for a setup that actually works. 🔧 The perfect two-device setupThe magic happens when your Mac and iPad work together seamlessly. Here's how to set it up: Position your devicesPut your Mac front and center as your primary screen. Place your iPad to either side at a comfortable viewing angle. Pro tip: A good iPad stand like my beloved TwelveSouth HoverBar Duo makes all the difference - I wasted months with a flimsy one that kept sliding around. Enable Universal ControlThis feature lets you move your cursor between devices like magic. On your Mac, click the Apple menu in the upper left and go to System Settings > Displays > Advanced and toggle on "Allow your pointer and keyboard to move between any nearby Mac or iPad." Do the same on your iPad in Settings > General > AirPlay & Handoff. 📱 Make your iPad earn its keepYour iPad isn't just for watching Netflix! Here's how to make it truly useful:
⚡️ Power user tipsThese small tweaks make a huge difference: Set up Hot Corners on your MacHot Corners are your secret weapon for fast macOS navigation. Here's how to set them up:
Master Stage ManagerStage Manager keeps your workspace organized like a pro:
Pro tip: Drag windows to the side to create convenient app groupings! Create synced Focus modesHere's how to set up the perfect Focus mode for deep work:
🚫 Common mistakes to avoidLearn from my failures (and how to fix them): Incorrect screen heightMistake: Putting both screens at the same height strains your neck Quick Fix: Position your main Mac display at eye level using a monitor stand or laptop stand. Place your iPad slightly lower and angled up at about 15 degrees. Test this setup: your eyes should naturally fall on your Mac's display while your iPad remains in your peripheral vision. Battery drain issuesMistake: Running power-hungry apps on both devices simultaneously Quick Fix: Create device-specific workflows:
Pro tip: Keep your iPad plugged in when using it as a second display, and enable Low Power Mode on both devices if on battery power during long work sessions. File access headachesMistake: Not setting up proper file syncing Quick Fix: Enable and organize iCloud Drive properly:
Bonus tip: Use Tags (right-click > Tags) to organize files across devices without moving them Want to make your remote work setup even better? Reply to this email with your biggest workspace challenge - I'm here to help you solve it! Until next time, see ya! 👋 Gannon P.S. Next week, I'll show you how to create the perfect video call setup that makes you look and sound professional (without spending a fortune). Stay tuned! 🎥 |
I score real DTC popups. You get the fixes — no discount required. Every Tuesday, I break down a real DTC tech accessory brand's popup — scored against a 7-category, 86-point framework, with specific fixes you can hand straight to your dev team. 30+ brands audited so far. Same five mistakes, almost every time.
Your popup is talking whether you wrote copy for it or not. Every popup makes three decisions before a visitor reads a single word: what kind of customer it wants, how much it respects the visitor’s time, and whether the brand has anything worth teaching. Most founders write two sentences of offer copy and assume that’s the whole conversation. It isn’t. The format, the timing, and the ask are saying things your copy never planned for, and a brand that leads with 10% off tells full-price...
You'd never guess the #1 mount brand in North America runs the most generic popup in DTC. Scosche will match a mount to your exact vehicle with their Mount Finder tool. Then their popup greets you with "Want 15% off your next purchase?" before you've made a first one. So today, you get their popup score, the 4 broken categories, and the replacement popup I'd ship instead. Let's get into it. After running their popup through my free 15-Minute Popup Audit Kit, Scosche scored 42/86 points across...
What if the visitors most likely to buy from you are the ones most annoyed by your popup? Most DTC brands set their popup site-wide and move on. Every page gets the same interrupt — same offer, same timing, same ask. A first-time visitor who just discovered your brand and a return visitor who has already read your full product page both get the same experience. One of them is in research mode. The other is thirty seconds from buying. Your popup can't tell the difference. The result shows up...